How Smart Business Approaches Partnerships and Philanthropy

Capitalism 4.0: Re-Designing Business Value: A Roadmap for Sustainable Consumption.
According to Richard Edelman, noted communications guru, there is a surprising consensus among CEOs that business must prove its positive contribution to society, not merely its returns for shareholders -- Performance with Purpose, a sustainable business model that recognizes the reality of a stakeholder society.

. . . at (the) last WEF meeting in Davos, Edelman reports that a working group of 14 CEOs of large companies from a variety of industries signed off on a report that was developed over the last 12 months, Re-Designing Business Value: A Roadmap for Sustainable Consumption. Here are important findings from the two events:

Role of the CEO on social issues—At the CECP conference, a poll of CEOs indicated that 62% wanted to take a leadership role in addressing these issues and 0% said they were worried if they focused too much on these issues, they would be out of a job. The most activist companies have a board director designated as the “go to” on social issues.