Virtual medical services that connect family physicians and patients are popping up online in Canada, leading to questions about the universality and quality of care. More than half a dozen technology companies have launched apps in the last year to provide virtual consultations, or a "doctor in your pocket" to text, call or video chat.

About 6,000 patients have used Maple, a Toronto-based telemedicine platform that facilitates consultations between Canadian doctors and patients who can receive diagnoses and prescriptions for non-narcotic medications. Maple's fees start at $49, with annual family memberships offering unlimited consultation for $580. "It's an Uber model," said CEO Brett Belchetz. "The doctors are billing the patient but we are a facilitator." Read more here