Have you ever thought about why - if you do - you read the combination of ingredients found in a particular product? Usually, you want to know what makes something good for you or not; what enhances the palatability of the chosen item; or, sometimes, it's sheer curiosity as to whether you have made a good choice. More often than not, you buy something by virtue of its popularity and market penetration or its personal appeal. The successful launch of a product is frequently linked to creative and targeted marketing. But let's face it, there are times when we throw caution to the wind and simply ignore the caloric, saturated fat, sodium and sugar counts of a chosen product. In so doing, we accept the associated potential risks to our well-being.