Nursing Leadership, 24(4) January 2012: 101-111.doi:10.12927/cjnl.2012.22715
Online Exclusive
Awareness and Acceptance of the Nurse Practitioner Role in One BC Health Authority
Linda Sawchenko, Tom Fulton, Lucia Gamroth and Claire Budgen
Abstract
The Interior Health Authority (IH) is one of six health authorities in British Columbia, whose goal of delivering the best possible healthcare services to its residents requires proven and innovative healthcare delivery strategies. The nurse practitioner initiative is one such strategy used by IH. The following paper describes marketing strategies and early evaluation results of the awareness and acceptance of the nurse practitioner (NP) role in IH. Multiple marketing strategies were used prior to and after NP hiring. Three evaluation questions focused on people's awareness of and willingness to be seen by a NP instead of a doctor for minor illnesses or health maintenance. Evaluation results were consistent with evaluation results of other provincial and national studies.
This article is for subscribers only.
To view the entire article, sign in if you are a subscriber. Or select one of the options below.
Personal Subscriber? Sign In
Please note: To register for an event you must sign-in as an individual or create a personal Longwood's account. Thank you.
Comments
Be the first to comment on this!
You must sign in to comment Sign In or Create an Account to add comments
Related Content
Healthcare Quarterly
Nursing Workforce Planning: The Key to Success
Healthcare Quarterly
Healthcare Quarterly
Spontaneous, Grassroots Initiative Brings Niagara Health’s New Purpose, Vision and Values to Life