Essays June 2012

“Online is Better” – Longwoods Readers Tell Us

Anton Hart

WEBSITE RANKINGS | June 27, 2012 | Top Ten Scholarly and Industry journals serving the healthcare policy and delivery sectors

FIRST PUBLISHED: October 14, 2011 | UPDATE No. 2: June 27, 2012

Google Analytics can tell us a lot. What do our readers read; how long do they stay on our site; what are their most demanding days; what are their least demanding days; where do readers come from; what media do they prefer; how do we compare year over year, or day by day; what key words do they use to search; and more. A lot more. We monitor this and fine tune our website in response.

As more and more is added to our websites, more and more of our readers respond. Some 80,000 visits are logged on every month: that’s close to a million visits a year.

Despite those numbers we have slipped to second place behind in the ratings of selected healthcare publication websites. This is according to – the standard in website online rankings. Statistics from our last report of October 14, 2011 are shown in grey type. Today is June 27, 2012 and we report the rankings in black type. New on the list is – affiliated with the Li Ka Shing Knowledge Institute at St. Michaels Hospital in Toronto. It replaces Healthcare Management Forum (published by Elsevier for the Canadian College of Health Leaders.)

  1. Canadian Medical Association Journal

    Ranked 26,698 in Canada (worldwide rank: 309,926) 10/2011
    Ranked 16,587 in Canada (worldwide rank: 219,917) 6/27/2012
  2. Longwoods Publishing

    Ranked 16,587 in Canada (worldwide rank: 488,762)10/2011
    Ranked 27,613 in Canada (worldwide rank: 318,328) 6/27/2012
  3. Canadian Institute for Health Information
    Ranked 22,950 in Canada (worldwide rank: 704,186) 10/2011
    Ranked 27,735 in Canada (worldwide rank: 435.676) 6/27/2012
  4. Rogers Publishing
    Ranked 41,321 in Canada (worldwide rank: 1,032,564) 10/2011
    Ranked 46,068 in Canada (worldwide rank: 1,079,214) 6/27/2012
  5. Ontario Hospital Association
    Ranked 50,958 in Canada (worldwide rank: 1,541,071) 10/2011
    Ranked 63,044 in Canada (worldwide rank: 1,420,213) 6/27/2012
  6. Canadian Healthcare Technology News
    Not Ranked in Canada* (worldwide rank: 1,952,533) 10/2011
    Ranked 66,698 in Canada (worldwide rank: 2,370,475) 6/27/2012
  7.  Canada's Health Informatics Association
    Not Ranked in Canada* (worldwide rank: 2,610,087) 10/2011
    Not ranked in Canada (worldwide rank: 1,847,855) 6/27/2012
  8. Canadian Health Services Research Foundation
    Not Ranked in Canada* (worldwide rank: 2,280,598) 10/2011
    Not Ranked in Canada (worldwide rank: 1,943,915) 6/27/2012
  9. Peer reviewed medical journal
    Canada Rank is 92,362 (worldwide rank: 1,803,964) 10/2011
    Not Ranked in Canada (worldwide rank: 2,308,029) 6/27/2012
  10. Li Ka Shing Institute
    First ranked by Google last April 2011.
    Not ranked in Canada (worldwide rank: 2,365,361) 6/27/2012

*Not Ranked in Canada indicates that the numbers are not picked up by Canadian ranking trumps a worldwide ranking

What the numbers mean:
Alexa is a measure of popularity. A lower ranking is better. The rank is calculated using a combination of average daily visitors and pageviews on a selected website over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. For example, Google, Facebook and YouTube rank 1, 2 and 3 respectively. The rankings may be updated daily. In 2008 Google estimated a trillion unique URLs, and the number of individual web pages that is growing by several billion pages per day. (

To search your own website’s rankings simply open this link and enter your site’s URL (e.g.

About the Author

Anton Hart is the publisher at Longwoods Publishing Corporation.



Anton Hart wrote:

Posted 2012/09/07 at 09:55 PM EDT should be on our list. On July 9, 2012, it had a Global Rank 409,295. No rank for Canada is available.


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