HealthcarePapers 12(4) December 2012 : 23-26.doi:10.12927/hcpap.2013.23219

Nudging for Health: Do We Need Financial Incentives?

Vivek Goel


Nudges, creating simple processes or structures that guide people toward a particular behaviour choice, are potentially a powerful tool for health promotion. User financial incentives could be a monetary form of such nudges. Given the challenges of chronic disease prevention, interventions such as nudges should be explored further. However, there would appear to be limited rationale for pursuing financial incentives as nudges.



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