With technology and the health/wellness arena in the midst of a sea change that will revolutionize the system and allow more integration and information than ever before, this article reframes the discussion to broaden the opportunities for virtualization, enhanced information and communication and self-serve options. Considering these three consumer themes, the author explores how we can leverage current behaviours to achieve better connections with people, which will naturally lead to better uptake and help to narrow the gap between desire for and use of consumer health solutions.