The purpose (or mission) of Niagara Health is Extraordinary Caring. Every Person. Every Time. Staff and physicians across the large, multi-site hospital organization are challenged to embrace this purpose in all of their day-to-day interactions. One Niagara Health team with no direct role in patient care (IT) spontaneously and independently created an Acts of Kindness campaign. They set a goal for the number of Acts of Kindness they would do and tracked the results. This simple response inspired 32 additional teams to launch similar initiatives, with more than 30,000 Acts of Kindness recorded and celebrated as of August 2019.