Campaign Dares Canadians to Wear Red and Support African HIV/Aids Projects
Unique opportunity for top fundraisers to walk the runway during Toronto Fashion Week
Toronto, ON: Dare to Wear Red! The Stephen Lewis Foundation and Dare to Wear Love are challenging Canadians to wear something red for the month of February and raise funds for grassroots organizations turning the tide of AIDS in Africa.
The campaign is simple: participants sign up for Dare to Wear Red, style themselves in something red every day for the month of February, and raise funds from their friends and family who challenge them to fulfill their dream – or fear – of walking the catwalk. The three individuals who raise the most funds for the Stephen Lewis Foundation will model a one-of-a-kind design by Susan Dicks & Co. at Dare to Wear Love, the closing gala of World MasterCard Fashion Week in Toronto on March 16th … and they get to keep their outfit!
Whether as an accent, a feature piece, or head-to-toe, participants are challenged to wear red every day from February 1 to February 29. The three winners of Dare to Wear Red will be decided on March 1.
“We often hear from people in the fashion world and arts community that they want to get involved in their community and support organizations like the Stephen Lewis Foundation,” said Hoax Couture fashion designers, Jim Searle and Chris Tyrell, organizers of the Dare to Wear Love fashion show. “By simply wearing something red every day for the month of February, Canadians of any age or background can show their support for the work of effective and innovative grassroots projects in Africa turning the tide of HIV and AIDS.”
“Every single day, women, men and young people in Africa are pushed to the limit by the AIDS pandemic, and yet still find the strength to bring support and hope to their communities,” said Ilana Landsberg Lewis, Executive Director of the Stephen Lewis Foundation. “By taking part in Dare to Wear Red, Canadians are supporting families and communities who are working tirelessly to uplift their communities together.”
Participants can sign up for Dare to Wear Red by visiting: www.darecampaign.ca/dares_wear.cfm
For more information contact:
Keely Wallace, Stephen Lewis Foundation, email@example.com, 416-533-9292 x 306
About Dare to Wear Love
DARE TO WEAR LOVE is a cutting-edge annual gala fashion event in partnership with the Fashion Design Council of Canada, Hoax Couture, and The Stephen Lewis Foundation. Celebrating the commitment to social justice of Canada’s fashion design community and performing artists, the goal of Dare to Wear Love is to raise funds and awareness in support of The Stephen Lewis Foundation’s Arts Fund, and to showcase the talents of Canada's fashion designers, using the Power of Fashion for Good. To learn more, visit www.daretowearlove.com
About the Stephen Lewis Foundation
The Stephen Lewis Foundation (SLF) supports community-based organizations that are turning the tide of HIV/AIDS in Africa. They provide care to women who are ill and struggling to survive; assist orphans and other AIDS-affected children; reach heroic grandmothers who almost single-handedly care for their orphan grandchildren; and sustain associations of people living with HIV and AIDS. Since 2003, the SLF has supported more than 700 community-level initiatives in 15 sub-Saharan countries. To learn more, visit www.stephenlewisfoundation.org