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Methodology

  • These are the findings of an Ipsos Reid poll conducted on behalf of the Canadian Obesity Network.
  • For this research, a randomy-generated representative sample of 2,041 Canadians was surveyed via Ipsos Reid’s online I-Say panel.
  • Weighting was then employed to balance demographics to ensure that the sample’s composition reflects that of the overall Canadian population according to Census information.
  • An unweighted probability sample of this size, with a 100% response rate, would yield an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of Canadians been polled.
  • The margin of error will be larger for any of the demographic or sub-groups studied.
  • For many of the questions which contained numeric data entered as an open-ended response, the data were cleaned by removing outliers who may have disproportinately impacted mean score calculations.

This entry was posted on Tuesday, March 1st, 2016 at 12:34 pm and is filed under Publisher's Page.