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Fact and Stats

A new study shows that 42% of US adults with a primary care physician spent more time researching the latest electronic gadget or gift for a friend than selecting their primary care doctor. And these numbers were even higher for respondents under age 55. Yet, these adults also say they wish they could find more comprehensive information about their doctors online. The results also suggest that many people base their choice of doctor on the convenience of the doctor’s office location, as opposed to other important factors such as patient ratings, the doctor’s malpractice records or expertise. The study was conducted by Harris Interactive and released by Insider Pages.

Here are a few highlights from the study:

  • 71% of respondents said they would like doctors to post information about their medical background and expertise online;
  • 67% said they would like to access more comprehensive information about doctors online;
  • 59% said they rarely research specialists after receiving referrals;
  • 51% said they find it difficult to track down information on physicians; and
  • 47% of respondents with a PCP said they selected their doctor based primarily on location, rather than on information on the doctor’s expertise, malpractice record or online reviews.

Read more

Source: Do you think more about technology than your health?

Date: January 13, 2010

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This entry was posted on Wednesday, January 19th, 2011 at 10:49 am and is filed under Longwoods Online.