Longwoods Blog


About 75% of workers at U.S. healthcare provider organizations use social media tools for professional purposes, according to a survey by Frost & Sullivan and the Institute for Health Technology Transformation. The survey was conducted between April and May 2011.

The researchers interviewed 63 individuals working at different healthcare provider institutions. Of the survey respondents: 42 worked at private or public hospitals, 11 worked at various patient care settings and 10 worked at physician offices. In addition, 33% of respondents were IT professionals, 13% were administrators, 7% were physicians and 6% were other healthcare professionals.

Of the respondents who reported using social media for professional purposes 74% said social networking sites such as Facebook and Twitter are the most popular types of social media used for professional reasons and one-third said they are required to use social media as part of their professional duties. According to the survey, the most popular reasons for using social media tools were related to brand awareness, business development and marketing.

The survey also found that 60% of organizations say their social media use met or exceeded institutional expectations and 38% of institutions use dedicated staff for their social media campaigns. Nineteen percent of institutions use external parties to manage social media communication. At the same time, 33% of institutions do not allow employees to access social media, mostly because of security issues and concerns about productivity.

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Source: Social Media Use in U.S. Healthcare Provider Institutions: Insights from Frost & Sullivan and iHT2 Survey

Date: August 30, 2011


A Comparison of National Health Data Interoperability Approaches in Taiwan, Denmark and Canada
Mu-Hsing Kuo, Andre Kushniruk and Elizabeth Borycki

[Pre-print from ElectronicHealthcare, Volume 10, Number 2. Made available for two weeks.]


EU: New Health Portal to Serve as One-stop Shop for Cancer-related Information

Macedonia: Electronic Waiting Lists to Raise Transparency in Hospital Timetables

Sweden: The City of Malmö Improves Efficiency of Home Care Services

Scotland Publishes New eHealth Strategy


Infoway Announces Clinical Council

Nursing Outcome Indicators: A Collaboration between the International Council of Nurses and the Canadian Nurses Association

eHealth Ontario Announces New Vice-President Robert Mitchell to Oversee Communications, Stakeholder Relations


HIMSS Davies Awards Winners: Leading Quality, Improved Patient Care

MU Researchers Use New Video Gaming Technology to Detect Illness, Prevent Falls in Older Adults


Carefx and IBM to Provide Hospitals across Denmark with Real-Time Clinical Portals

InterSystems Takes Healthcare IT Leadership Position in France

Access up-to-date market intelligence on the Canadian healthcare IT landscape based on data from the HIMSS Analytics Canadian DatabaseSM. Research that can help healthcare IT vendors and consultants expand into the Canadian market and become more competitive in the space. ITAC members receive a 15% discount.

For more information click here


Find Out What’s New and Happening at Canada Health Infoway


PIPA Conference 2011 (Vancouver, Canada)

Global E-Health Forum (Hamburg, Germany)

2011 itHealthcare Canada

Health 2.0 Europe 2011

83rd AHIMA Convention & Exhibit

ITU Telecom World 2011

CEATEC Japan 2011

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This entry was posted on Wednesday, September 14th, 2011 at 12:00 pm and is filed under Longwoods Online.