Partnering with healthcare sector leaders is one of the best ways for a brand to reach an already engaged and targeted audience; and a strategy that highly influences future purchase decisions based on that association. Today, social media allows you to work with smaller budgets and still have the ability to create major impact and value with a sector leader as your partner. And [...]

Our readers have requested white papers, and so Longwoods has put together a new program. White papers are defined by Wikipedia as an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision.[1] White papers are used in two main spheres: government and business-to-business marketing. They may be considered as grey literature. Longwoods White [...]

Develop a network to your best prospects. Sit down and strategize. What meetings do I need to attend? What associations should I join? What articles/papers can I write? How do I get them into the public domain? Blogs, twitter, publishers, shows, conferences? There are one-of-a-kind individuals that are good at this. There are also team [...]

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The global growth in the flow of patients and health professionals as well as medical technology, capital funding and regulatory regimes across national borders has given rise to new patterns of consumption and production of healthcare services over recent decades. A significant new element of a growing trade in healthcare has involved the movement of [...]

Remarks to the Greater Kingston Chamber of Commerce | by Leslee Thompson, President and CEO of Kingston General Hospital, and  Chair, Council of Academic Hospitals of Ontario (CAHO) | November 12, 2013, Kingston, Ontario   Thank you and good morning. I’d like you to imagine, just for a moment …. A world where a virus [...]

by James Harter  - Harvard Business Review Blog Like many of you, I often work outside of regular office hours while at home, in the airport, and sometimes on vacation. Mobile technology has created a “new normal” work life for a lot of us: Gallup’s research reveals that nearly all full-time U.S. workers (96%) have access to [...]