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Fact and Stats

While social media has a strong and growing role in healthcare communications among peer communities of patients, a national Capstrat-Public Policy Polling survey finds Americans still turn to traditional lines of communication when they need specific health consultation from their own doctor.

More than five of every six respondents (84%) said they would not use social media or instant messaging channels for medical communication if their doctors offered it. Even among Millennials (18 to 29 years old), an age group that seems ripe for electronic health communication, only 21% said they would take advantage of an online forum if offered.

However, this doesn’t mean the use of all digital communication is out of the question for patient-provider interaction. Respondents were more favourable toward email and online channels when used for appointment setting, medical record access, and nurse consultation.

The survey also found different attitudes along certain demographic lines.

Read more

Source: Millennials Do Not Favour Social Media for Personal Healthcare Communication

Date: March 17, 2010

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This entry was posted on Wednesday, April 13th, 2011 at 1:18 pm and is filed under Longwoods Online.