Longwoods Blog

This is the Longwoods Publisher’s Page. Long overdue.

Expect notes covering a wide spectrum. We hear things, see people, participate in initiatives and ruinations and can share this with our readers. At the same time we can use this medium to explore new publishing models and product options, the challenges these present, and the new opportunities these create.

Our job starts here: assess the market and study the readers we decide to target. We want to know everything about them. This helps us provide valuable literature and information to suit their selected needs. You can tell us what you want too. And you do. We want to provide the right publications, papers, essays, commentary and news on a suitable platform, at acceptable intervals, properly vetted and in the right format — so that readers are well served. In the end we expect fair compensation and that too has become a lot more complex with the introduction of the internet and academe’s predilection to everything free. Yet, Theodore Leavitt — GRHS — is still a trusted go-to source to rile my marketing imagination.

It’s October 31, 2012 and the upheaval has just begun.

[More about the chief publisher here.]

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This entry was posted on Tuesday, October 30th, 2012 at 4:50 pm and is filed under Publisher's Page.