Longwoods Blog

  1. Develop a network to your best prospects. Sit down and strategize. What meetings do I need to attend? What associations should I join? What articles/papers can I write? How do I get them into the public domain? Blogs, twitter, publishers, shows, conferences? There are one-of-a-kind individuals that are good at this. There are also team players limited by corporate rules and nuances that are good at this.
  2. Find out where industry leaders are focusing their energy and time? Get involved. MaRS, Breakfast with the Chiefs, CCHSE programs? CAHSPR programs? CPSI events? Starbucks? At UBC, Winnipeg Health Sciences Centre annual meetings or those great community meetings at Health Sciences North.
  3. Offer to set up a mini med school at your local hospital. Once a month for, say 8 months every year. You will be very involved with hospital staff and the community.
  4. Get involved with really complex problems – where you might make a real difference. Here’s the extreme: attacks on and interference with health workers, facilities and patients over the past three decades reveals both the global scope of the problem and the wide variety of political contexts in which it exists. Assaults on health services have often been viewed as a problem unique to armed conflict, whether international or non-international in scope. Can you help?  Change things, be noticed and be transformative. Now that may be an extreme but it’s real and you can make a difference. Charitable organizations need you and help build your value to any community. Don’t pass this up.
  5. Partnering with a renowned leader (even a celebrity) is a way for a brand to reach an already engaged and targeted audience. Don’t be shy. Support a cause.
  6. What third party reviews, commentaries and leading edge critiques of corporate products and services are available to help you open a door or help you promote/distribute?
  7. Select and target several dozen highly qualified clients/organizations and make regular contact with them. Meaningful contact.
  8. One really hot idea and you may be mentioned at the next staff meeting – but only if they know about it.
  9. These kinds of activities will enable meetings with a chief engineer, nurse, physician, information officer or ADM? What’s an ADM you ask? Maybe you are in the wrong business.
  10. Always pick the best prospects; identify several dozen highly qualified organizations and highly qualified individuals. Marketing to 5,000 companies won’t cut it unless you are selling pencils.
  11. List everything you’re going to need each time may or will interact with a prospective customer. Case studies, photos, literature, third party evaluations, invitations to tour/visit installs, tours of peer organizations. Don’t forget the influencers: the experts, other clients, consultants and (yes) publishers. Especially picky publishers whose editors know what’s a leading practice, a valuable policy, or a good idea.
  12. Read anything and everything that Longwoods publishes and shares. Our mission is to enable “better healthcare.”  And yours?

Here are someone else’s suggestions – along the same lines. They are even better than mine: Ten Ways to Build and Maintain Your Professional Network.

Now . . .  You are in the business of enabling excellence in healthcare. Do you have other ideas you can share? Send them to elongwoods – one of our twitter handles or to thepublisher@longwoods.com

W. Anton Hart

Publisher + CEO | Longwoods Publishing Corporation

This entry was posted on Tuesday, August 26th, 2014 at 2:03 pm and is filed under Publisher's Page.