ElectronicHealthcare 1(4) October 2002 : 22-24

Health On-Line - The Best Will Get Better

Ari S. Kellen and Steve Van Kuiken


The major medical centres of the United States already have the best brands, the best performance records and the most customers. The Internet could make these institutions even more successful.

In 1999, an estimated 17.5 million people - nearly half of all adults using the Internet in the United States - visited World Wide Web sites offering healthcare information. As Internet use becomes more prevalent, it will transform the local, low-return U.S. healthcare industry. We believe that in this transformation the players holding the best hands are the major medical centres of the United States rather than the Internet - pure plays currently dominating the landscape of e-healthcare.



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