Edited by Tiha von Ghyczy, Bolko von Oetinger, and Christopher Bassford
What can a nineteenth-century Prussian general teach a twenty-first century executive or entrepreneur about business strategy? A great deal, in fact, given the similarity in the strategic challenges they face: alliances are made, broken, and reconstituted at dizzying speed; when unprecedented events occur, experience does not indicate a course of action; and rules, principles, and how-to prescriptions no longer apply. These, says Carl von Clausewitz, are the times in which the true strategist thrives.
Carl Von ClausewitzCarl von Clausewitz as a man is as worthy of consideration as the work itself. His values and intrinsic beliefs, more than his specific ideas, have given his work an inner coherence and an enduring power of persuasion. It is his refusal, above all else, to let his mind be restricted to a narrow point of view that strikes the modern professional as exemplary.
Clausewitz was a complicated man of both action and thought, and he left a complicated legacy. The meaning and practical impact of his theories are subjects of hot debate, and the lessons taken from his works vary widely, depending on the times, the circumstances, and the interpreter.
To assess the value of his ideas, therefore, it is important to understand Clausewitz as a living personality. He was much more than a military academic. He was a practical soldier of wide experience, a historian and a historical philosopher, and a political theorist. Personally sensitive, shy, and bookish, he could also be passionate in his politics, in his longing for military glory, and in his love affair with his wife-with whom he built an intellectual partnership that draws modern attention for reasons having little to do with his military reputation.
. . .from the Boston Consulting Group https://www.bcg.com/clausewitz/
Be the first to comment on this!
Personal Subscriber? Sign In
Note: Please enter a display name. Your email address will not be publically displayed