According to Manhattan Research following are the top trends for e-health marketers to consider in 2006.
• The broadband revolution: For the first time, the number of consumers with broadband exceeds those with a dial-up connection.
• "Alternative" media is no longer alternative: The number of consumers relying on podcasts, video, and blogs will experience double-digit growth this year.
• Prescription product sites will be viable destinations: Product sites, such as those for Lipitor, Allegra, and Nexium, are each generating annual traffic of at least 2 million visitors - more hits than their call centers get phone calls.
• Europe is untapped: With new offerings, European physicians will begin to use the same professional resources that U.S. physicians use.
Source: Manhattan Research
Date published: 01-17-06
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