• The broadband revolution: For the first time, the number of consumers with broadband exceeds those with a dial-up connection.

• "Alternative" media is no longer alternative: The number of consumers relying on podcasts, video, and blogs will experience double-digit growth this year.

• Prescription product sites will be viable destinations: Product sites, such as those for Lipitor, Allegra, and Nexium, are each generating annual traffic of at least 2 million visitors - more hits than their call centers get phone calls.

• Europe is untapped: With new offerings, European physicians will begin to use the same professional resources that U.S. physicians use.