Consumers are increasingly seeking health information online. While some health websites are attracting more visitors, others are stagnant or have experienced a decrease in visitors, according to a survey by Forrester Research.
The survey found that 38% of online consumers visited general
health websites in 2006, compared with 30% in 2003. Although
medical research online has increased, 19% of consumers visited
drug and medical device websites in 2006, down from 20% in
Source: Forrester Research
Date published: 10-26-06
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