Half of European physicians would prefer to receive drug information online, according to a survey by Manhattan Research.

The survey found that 57 per cent of physicians place primary importance on drug representatives as the major information source. Fifty-six per cent of physicians who prefer online communication said they prefer to receive information from drug companies via e-mail, making it the most popular method.

Results are based on a Q4 2006 phone survey of 1,000 practicing physicians in France, Germany, Spain, Italy and the United Kingdom.
Source:ihealthbeat
Date published: 11-06

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