White Papers
White Papers
November -0001
Abstract
Rising R&D costs and drug patent expirations are driving consolidation in the life sciences industry. At the same time, companies are pushing for internal R&D productivity and acceleration, and they are focusing on cost cutting, especially in business processes not directly related to R&D or sales and marketing, such as procurement, supply chain, and manufacturing. Meanwhile, there is also greater attention to patient-oriented marketing and overall sales and marketing productivity and effectiveness.
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