From cbc.ca 2018-01-02
The Canadian government will soon hire an Ottawa-based company specializing in social media monitoring and artificial intelligence to forecast spikes in suicide rates.
A contract with Advanced Symbolics Inc., an AI and market research firm, is set to be finalized next month.
Working with the company to develop its strategy, the federal government will define "suicide-related behaviour" on social media and "use that classifier to conduct market research on the general population of Canada," according to a document published to Public Works website.
This pilot project will last three months, after which the government "will determine if future work would be useful for ongoing suicide surveillance," the tender document said.
Instead of calling people to assess public opinion, Advanced Symbolics conducts its market research by identifying and tracking social media accounts to build a representative sample of a population.
And the company said its market research method has been accurate where many others have failed.Many phone surveys poll roughly 1,500 people, but Advanced Symbolics said its representative sample of Canada's population uses more than 160,000 social media accounts.
"We're the only research firm in the world that was able to accurately predict Brexit, the Hillary and Trump election, and the Canadian election of 2015," said CEO Erin Kelly.
Advanced Symbolics said its artificial intelligence looks for trends, not individual cases.
"It'd be a bit freaky if we built something that monitors what everyone is saying and then the government contacts you and said, 'Hi, our computer AI has said we think you're likely to kill yourself'," said Kenton White, chief scientist with Advanced Symbolics.
Read more here