Alberta government orders stop to rebranding of paramedic service provider
2026-06-10 from globalnews.ca
Alberta’s minister of hospitals says she has put an end to a contentious rebranding of the province’s paramedic service provider.
Last month, Acute Care Alberta announced Emergency Health Services Alberta had changed its name to ALTA Paramedic Health.
The rebranding would see ambulances across the province be outfitted with new logos and paramedics wearing new uniforms.
At the time, the government said the change signalled a renewed commitment to high-quality care and accountability.
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