Canada's Invisible Health Crisis Gets a New Voice in Pain Canada Campaign
2026-11-02 from lbbonline.com/
One in five Canadians lives with chronic pain. Yet for something that affects so many people, chronic pain is still remarkably easy to dismiss.
“Just push through it.”
“Your tests came back normal.”
“You’re too young to be dealing with this.”
Pain Canada wants to change that conversation.
Launched in recognition of National Pain Awareness Week, Unsilence Pain is a new Canadian movement created to give chronic pain the attention it deserves and help amplify the voices of the eight million Canadians living with it.
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