Avi Goldfarb, Professor of Marketing, Rotman School of Management, University of Toronto

Avi’s research focuses on understanding the opportunities and challenges of the digital economy.

Recent publications include “Privacy Regulation and Online Advertising” with Catherine Tucker in Management Science, and “The Trillion Dollar Conundrum: Complementarities and Health Information Technology” with David Dranove, Chris Forman and Shane Greenstein in the American Economic Journal: Policy.

Avi received his doctorate degree in economics from Northwestern University.  

Presentation Topic: Data about Health Data

The increasing availability of health data brings a number of opportunities. Data can help hospitals reduce costs, it can help doctors better serve their patients, and it can improve public health by identifying new opportunities and better treatments. How can this data be most effectively used and managed? Avi Goldfarb will discuss his research on electronic medical records and hospital costs. He will then broaden the discussion to explore how hospitals and other medical practices can most effectively leverage the opportunities that data provides to reduce costs and to improve patient health.

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