Health Policy Off Script! is an unfiltered, evidence informed podcast that cuts through jargon and complacency to address why Canada’s health system is stuck—and what it will take to fix it. Hosted by three of Canada’s most influential health policy thinkers—Steven Lewis, Ivy Bourgeault, and Dale McMurchy—the podcast brings honest, compelling conversations appealing to policymakers, clinicians, researchers, leaders, and engaged citizens.

Each episode tackles the biggest challenges facing the system: primary care, workforce shortages, equity, system performance, accountability, governance, and reform inertia.

Tone: fearless, candid, analytic, solution focused
Production: A Longwoods Radio Production

Audience Profile

Target listeners:

• Health system leaders, executives & policymakers
• Clinicians (physicians, nurses, NPs, allied health)
• Researchers, academics & think-tank professionals
• Health advocates, journalists & informed citizens
• Graduate students in health policy, public health, and health administration

Estimated monthly reach (projected Season 1):

• 5,000–20,000 listens/month
• High engagement via LinkedIn & professional channels
• Strong penetration in health organizations and public-sector networks

Why this matters

This is a highly educated, highly influential audience that shapes policies, budgets, and innovations across the country.

Why Sponsor Health Policy Off Script?

Aligned With Canada’s Most Pressing National Issue

Healthcare remains the #1 public policy priority in Canada. Sponsoring this podcast aligns your organization with credible, evidence driven dialogue on system improvement.

Authentic Visibility With Decision Makers

Your brand reaches a concentrated audience of policymakers, executives, and sector influencers

Thought Leadership Positioning

Sponsorship positions your organization as a supporter of transparency, innovation, workforce resilience, and health system transformation.

Professional, Trusted Platform

Longwoods Publishing is already a respected name in health leadership, quality improvement, and policy thought leadership.

Sponsorship Packages

Season 1 Presenting Sponsor

$45,000/season

Exclusive naming rights:
“Season One of Health Policy Off Script! is presented by [Your Organization].”

Includes:

• Prominent logo placement on all podcast assets
• 30 second pre-roll message in every episode
• Sponsor acknowledgment in all press releases & promotional campaigns
• Dedicated social media announcements and recurring tags
• Logo and link featured prominently on the podcast website
• One post season live in-person event to interview the hosts.

Maximum: 1 sponsor

Supporting Sponsor

$12,500/season

Includes:

• 15 second mid-roll message in each episode
• Sponsor logo on podcast webpage & promotional materials
• Two social media features per season
• Inclusion in the season trailer
• Acknowledgment at the beginning and end of each episode

Maximum: 3 sponsors

Episode Sponsor

$3,000 per episode

Ideal for organizations wanting targeted visibility on a relevant theme (e.g., workforce, primary care, accountability).

Includes:

• 15 second mid-roll
• Episode-specific acknowledgement in show notes
• Logo placement in that episode’s materials
• One dedicated social media post promoting the episode