Joel Cumming, Director, Advanced Analytics and Big Data Systems, BlackBerry

Joel has over 10 years of experience in data sciences, data architecture, and software development. His passion lies in making a difference using big data and analytics, with a goal of changing lives and not just the bottom line. Through his career, Joel has had varying technical development roles as well as experience leading high performance data sciences and development teams. He has always fostered the culture of a start-up within a larger organization, and has 6 patent filings on topics ranging from social location sharing to mobile advertising. In his current role, Joel leads iterative development on a flexible and expanding 400+ TB, 1+ trillion record advanced analytical data environment which transforms BlackBerry data into a holistic view of the end customer, leveraging traditional technology as well as open source Big Data technology. The resulting models provide fundamental information about the global customer base, including device usage behavior, social graphs, churn measurement, enterprise penetration/adoption, and correlations between disparate infrastructure systems. These models serve as the core foundation for customer focused data mining, predictive modeling, recommendation engines, and CRM/database marketing at BlackBerry.

Presentation Topic: Big Data at BlackBerry: From the First Email Delivered to Private and Secure Personalization

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