Healthcare Quarterly

Healthcare Quarterly 2(2) December 1998 : 55-57.doi:10.12927/hcq..16558
Ideas at Work

The Customer Value Management Concept at Bell Canada

Daniel Dubé


The extent of the changes that have taken place at Bell Canada in the past couple of years has succeeded in reshaping the company. As a result of these changes and the pressure exerted by the hotly contested telecommunications market, there is now a greater emphasis on new service offerings and internal efficiencies.



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