HealthcarePapers

HealthcarePapers 12(4) December 2012 : 27-30.doi:10.12927/hcpap.2013.23220
Commentary

Wink, Wink, Nudge, Nudge... Maybe We Need More Than Incentives to Get Us Moving

Moriah Ellen and Judith Shamian

Abstract

In the lead essay, Oliver differentiates between utilizing incentives to motivate single simple behaviour changes (e.g., getting immunizations, undergoing screening tests) and using them to motivate sustained behaviour changes (e.g., losing weight, quitting smoking). This commentary focuses on the latter. Here, the authors talk about four main points related to the lead article: (1) governmental intervention, (2) understanding why people do not change their behaviour, (3) contemplating motivational "nudges" other than money and (4) other policy considerations.

 

Comments

Be the first to comment on this!

Note: Please enter a display name. Your email address will not be publically displayed